5 W’s: Ongoing Hunts
Scavenger hunts have always been a fun way to interact with others and support camaraderie, but we’ve moved past the limitations of pen and paper. Eventzee takes scavenger hunts to a whole new level by supporting worldwide events and new ways to interact with players. While Eventzee makes it easy to host your own scavenger hunt, it’s up to YOU to make it memorable. So if you’re considering putting on your own, here’s a few tips to get you started.
Although Eventzee is great for conferences, get-togethers and training sessions, scavenger hunts can also be great for long term marketing, loyalty programs and more. Whether you want to set up a historical tour in your hometown, partner with other businesses for a discount program or simply offer an ongoing activity for customers, we’ve got you covered.
Long term scavenger hunts, often taking place over a month or throughout a season, can require a bit more setup and upkeep. If you choose to use a scavenger hunt for long term use, here are a couple things to consider when setting the hunt up.
Is this an educational hunt for young adults to learn more about their environment? Is it a joint pub crawl between various bars in your area? As with all marketing it’s important to know which demographic you are aiming for and plan accordingly. If your intent is to educate children, then they will need their parents’ devices to play. If this is more of a long running social engagement for young adults, you will need to advertise in the correct places. Knowing your audience will not only help when marketing, but can also be vital to your planning process.
Eventzee has a wide variety of features that can be useful in long term hunts. QR Codes can be tied to quizzes or messages so that upon scanning players can learn about the history of a business, trivia, etc. You can also tag each of your QR clues to a GPS location to view a map of all locations within the hunt. Photo clues are fun, but with long term hunts you might want to make use of Eventzee’s automatic approval feature so you don’t have a monthlong backlog of photos to approve. A long term photo hunt could also make use of gallery slideshows for a fun collection of customer photos to be displayed on a monitor.
The length of your scavenger hunt depends on what you hope to accomplish. If you want to encourage customers to come back weekly or daily to take part in new clues, then you will need to keep the hunt accessible during store hours only. If you want to host a historical tour of buildings, you will need to have the QR codes displayed in a easy to find public area so people can play at anytime of day. You also don’t want a hunt to last too long and risk losing interest of players so remember to keep things fresh.
Long term hunts can be used in a variety of ways, most commonly these types of hunts use multiple locations around your town or city. This is beneficial especially for tourism groups or community outreach organizations to drive traffic to significant areas. Groups of small businesses looking to support one another can also make great use of Eventzee to drive customers to shopping areas by offering discounts to people playing the scavenger hunt. A single business could also find benefit from a long term hunt by releasing new clues at different days to encourage repeat business.
Sure, it seems like a simple enough question, but why exactly do you want to host a long term event over a quick one or two day event? What are you hoping to accomplish? It’s important to figure out why a long term hunt would be ideal so you know what your end goal is. If you want to build business loyalty then your clues need to reflect that. If you want to use Eventzee as a tool for gathering marketing and social media materials like photos, then plan out the photos you ideally want and implement them in your clue descriptions. We want you to make the most of our product, so it’s important that we help you achieve your goals in the most successful way possible.
How can you go about setting up your own longterm scavenger hunt? That’s the easy part. Contact us today! We can answer more of your questions, set you up with a demo and more. Email us at firstname.lastname@example.org to find out more.
Now that you have some ideas about how to start your Eventzee scavenger hunt, go out and make it happen! If you’re interested in hosting an Eventzee event, sponsoring an official Eventzee photo hunt or just curious about what we can do, check out www.eventzeeapp.com.